Gaspard Ulliel for Chanel

Gaspard Ulliel,25, will be the face of a completely new Chanel fragrance which to be launched this July. The fragrance will debut with a Martin Scorsese commercial featuring the incredibly cute French actor. Mr Scorsese joins a roster of Chanel ad directors that includes filmmakers Baz Luhrmann and Jean-Pierre Jeunet.
Portions of the spot were filmed on location last month in Williamsburg, Brooklyn. The name of the Jacques Polge-created fragrance has yet to be confirmed, it's to be a completely new juice and new line.