16 June 2010

Kate and the Flake


Alexander McQueen vs Cadbury Chocolate? The chocolate company recently released a commercial featuring a woman floating midair in a fluttering yellow dress. The shoot seeked to invoke the "subtlety and delicacy" of the chocolate bar . The issue? It looks shockingly similar to the famous hologram of Kate Moss that was featured during a Alexander McQueen fashion show in 2006. McQueen's team is seeking legal advice, despite Cadbury's denial of the copy-job. Mr McQueen, who committed suicide in February, had created the hologram with Baillie Walsh, a writer, film and music video director. Cadbury also worked with Walsh. A spokeswoman for the Alexander McQueen business, said the company had already contacted its lawyers. A Cadbury spokesman said: “We were aware of Baillie’s work with Alexander McQueen and others when we commissioned him to reflect the delicacy and fragility of the folds in the Flake bar. We felt Baillie’s unique house style was exactly what we were looking for.”

2 comments:

  1. i never tire of watching the kate moss clip: so poignant, haunting and ethereal. it's definitely one of the Peak Moments in macqueen's sadly truncated career. sheer geniusity.

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  2. i'm left wondering how relevant the ad is for cadbury? it works for a fashion house but does a girl in fluttering dress actually immediately say chocolate? and is it a rip-off if it is done by the sane film-maker?

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