i am sorry but i don't get this connection/obsession between pre-pubescent boys and high-end menswear. i mean, unless you're independently wealthy, by the time you finished uni, came out to work & have saved enough to start buying designer clothes, you are at the very least in your mid-20s, if not older.so when i look at these boys some of whom haven't even started shaving yet, i just can't get excited abt them, or the clothes they're supposed to be selling. where is the logic? what's the thinking behind it? know what i mean? perhaps you could enlighten me, given your vast experience in fashion.from someone waaay past his 20s
Dear someone waaay past his 20s: I don't think the situation you described is specific to menswear. The same applies to womens fashion: very young models are used to model very expensiive clothes.As you rightly pointed out, most designer clothes are actually sold to a mature audience (only they can afford to pay the high prices) but what they are buying is in part youth: the young models wearing the clothes give part of their sparkling, glossy, nubile, beautiful, innocent youth to the clothes and old people, when they wear a particular thing, feel they are also wearing a bit of that youth. secondly, I also think that fashion is such an aesthetic thing and the worship of all things beautiful and 'perfect' makes us fettishize youth. Only in the young are the lines truly smooth and taut. We crave the new in fashion: what can be newer than youth? A young boy or girl has that freshly unwrapped quality you won't find in an older person however beautiful. Youth has been commodified in the process.I hope this explains the situation somewhat.