08 November 2010

He Said She Said

“While we have a deep and legitimate heritage, this emphasis should not be interpreted as a sort of nostalgia — a bittersweet longing for the past — nor as a marketing tool. Authentic heritage is something that you can see, feel and sense in every product. It is not simply about having a rich archive or a wonderful museum. Authentic heritage is built upon real traditions and values, built upon experience, passion and know-how handed down over generations.” - Patrizio di Marco, chief executive of Gucci.

2 comments:

  1. hear hear.

    and also Language: cultural heritage is handed down via language, without which there will be no roots to anchor a cultural identity.

    ReplyDelete
  2. Dear Erudite Anon: Hear hear indeed.

    ReplyDelete