My friend HHH said: "This is such a lovely ad campaign - reminds me of the old GQ". I can't agree more. In its clarity and directness, it certainly cuts to the chase of what an ad is supposed to be about. It looks new, and feels fresh, although it's direct from the 1970s.
thank you for showcasing these ads dear. i was just wondering to myself the other day: why Dunhill hasn´t seemed to have caught on. too bad Kim Jones is gone; they shouldn't have let him go...
ReplyDeleteEA
Dear EA: I wonder what you mean by 'caught on' in this case? I guess you mean captured more of fashion's attention? I was talking to the Dunhill people over here recently, and they have been doing very well, season on season. There's little hype about the brand, but i guess that could be the appeal to some? Or maybe those who read the fashion blogs aren't the target audience for dunhill? For me, kim jones had little impact on the way i viewed this brand, or indeed on the way the end products actually felt in store.
ReplyDeleteDear DG
ReplyDeletewhen they first hired Kim Jones i got the impression from the press reports that Dunhill had wanted sorta to pull off a Tom Ford-and-Gucci-ln-the-90s kind of brand revamp; and I thought their menswear collections had become much more hip under Jonesś direction in that the silhouette had gotten trimmer, sharper, & much more youthful looking.
but i guess that must have alienated their original, more traditionally minded clientele. plus Jonesś brief tenure also coincided with one of the worst economic downturns in the UK, certainly not a propitious time to introduce changes & be experimental...:(
EA