27 April 2011

Does Not Read

I bet this ad was workshopped at a big conference table: It's completely meaningless and actually quite crazy. Firstly, the styling is bizarre - why the pink tights with the sparkly ballet pumps with the trench? To what does it allude? It's certainly not "strong".
Secondly, the backdrop clearly says "concrete jungle" - therefore Karlie Kloss swinging on a rope is supposed to allude to Tarzan? That's where the "strong" comes in I suppose, she's the lord of the concrete jungle, and yet her outfit and pose is more "circus"?
Perhaps I give it even more meaning than was meant. It's just STOOPID.

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