27 July 2012
Casta! Cast Her Faster!
"Laetitia has always bewitched us with her sensual and natural charisma: she is the perfect interpretation of the Dolce & Gabbana woman of today." - Domenico Dolce and Stefano Gabbana
Dolce&Gabbana Fragrances's newest face is French actress Laetitia Casta, 34, mother of three. Ms Laetitia’s unparalleled sensuality and femininity brought her to the attention of Domenico Dolce and Stefano Gabbana who chose her to embody the Dolce&Gabbana the re-launch of their 1992 fragrance Pour Femme. She joins the long tradition of other curvy beauties favoured by Dolce & Gabbana in their iconography, va-va-voom figures like Scarlett Johansson and Monica Bellucci.
“It’s not so much a re-edition as it is a fine-tuning. We altered the bottle a bit. The brand has evolved since the 1990s, and we’ve matured a lot since." said Mr Gabbana of the new edition of the iconic scent, which is refreshed with Neroli and Raspberry notes thrown into the classic mix.
The sensual, sun-drenched advertising campaign featuring Ms Casta was shot by the famous Mario Testino in Sicily.
Top notes: neroli, bergamot, mandarin
Middle notes: lavender, sage, pepper
Base notes: sandalwood, tobacco, Tonka bean