Those who are determined to be kind, or merely politically correct, will focus on the millions of dollars that Mrs Jolie has earned to make and market this commercial. I'm not one of those. I'm a fan of Chanel perfumes and their iconic commercials, of which there have been some fine ones over the years - but this one I find a right howler. Whatever Mrs Jolie's making is too, too much for something so crushingly dull and inane. It's no mean feat to be so boring in the short 30 second film (and I suppose that is a talent in itself). But unless you're an orphan waiting to join the Jolie household, you will be quite bored, click on the the video and yawn for yourself? Wasn't Mrs Jolie once the hottest cameo alive circa Thelma and Louise? At which point did he degenerate into this leaden, crusty number in the Jolie entourage? Did Jennifer Aniston have something to do with it? Not only does this commercial not add to, or explain Mrs Jolie's appeal, it hardly adds anything to the mystique of the planet's best-selling perfume.
How I miss the signature jazz tunes of the classic Chanel ads and the iconic beauties. My all-time favourite has to be the Ridley Scott one starring Carole Bouquet. Now that's a commercial!