20 June 2014


I read with absolute dismay that Z Zegna, a label that I loved for so long, for its clear creative vision and beautifully realised designs by Paul Surridge, will now be merged with Zegna Sport to become a rebooted label. The first collection to be codesigned by Mr Surridge and Murray Scallon (formerly the head designer at Zegna Sport), though it tells a cohesive story, looks like it's been designed by committee. It has all the essentials of a second line, "youthful, high-performance clothes that focus on quality materials and slick Italian tailoring." In fact, more clothes that we don't need, not because they don't fulfill the brief, but because the market is already saturated with such-like. What we do need more is beauty and personal vision, not cynical calculation of what will sell.  Do you like what you see?

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