According to Forbes, the ranking is based on the years 2008/ 2009, taking into account covers, spreads, ads, contracts and runway shows. Ranked in order:
#1 Sean O'Pry
#2 Matt Gordon
#3 David Gandy
#4 Danny Shwartz
#5 Garrett Neff
#6 Ollie Edwards
#7 Tyler Riggs
#8 Jon Kortajarena (Why, oh, why?! How can this be?)
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