27 May 2010

Hermès In and Out

"I think the appointment of Christophe is very ambitious. Maybe in five years I will look back and think it was a terrible mistake — or a wonderful surprise. I like that. I think we need that. Hermès is really born out of movement. Christophe shares very simple and basic values with Hermès. There is a definite love of simplicity without losing a sense of fantasy and joy. And there is a history at Hermès, if you go back to the 1920s, of chic-sportive fashion. In the ’20s, there was already a sense of clothes serving a function, to go outdoors. I can see Christophe building on the reference of sport-and-chic." - Pierre Alexis DumasAfter seven years at Hermès, Jean-Paul Gaultier, artistic director of women’s ready-to-wear is leaving this storied house. The spring 2011 collection (to be revealed in october) will be the last collection created by Jean-Paul Gaultier for Hermès. With its 45% holding, Hermès remains as the main shareholder of Jean-Paul Gaultier’s house after Mr Gaultier. Christophe Lemaire will replace him as artistic director of Hermès women’s ready-to-wear from the fall 2011 collection.

2 comments:

  1. What your thoughts on this shallz? I didn't find it too bad an idea.

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  2. Shalls: This is what I thought: An unusual choice, and lets give it a try... i still think Margiela was the perfect fit. I only hope that this is not hermes's way to go more commercial - because i think that that is the general drift of the brand now. it has gone aggressively into so many new products and started to really crank it out, if you know what i mean.

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