Harper's Bazaar's editor in chief Glenda Bailey is looking hard for ways to cut costs. They’ve gone for one of the easiest methods around: Trim the frequency of the magazine. Bazaar will combine the June and July issues this year for the first time in its history, a spokeswoman has confirmed. Is part of the strategy also trying to look a bit/lot like its traditional rival Vogue? Take a look at its cover and see for yourself!
and earn one issue less? - from advertisements, from readers who buy the mag? don't quite get this cost cutting method.
ReplyDeleteAnon: I guess if the advertising revenuw isn't on target in the first place, producing one less issue means a huge saving in terms of production, printing, paper?
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