“While we have a deep and legitimate heritage, this emphasis should not be interpreted as a sort of nostalgia — a bittersweet longing for the past — nor as a marketing tool. Authentic heritage is something that you can see, feel and sense in every product. It is not simply about having a rich archive or a wonderful museum. Authentic heritage is built upon real traditions and values, built upon experience, passion and know-how handed down over generations.” - Patrizio di Marco, chief executive of Gucci.
08 November 2010
He Said She Said
“While we have a deep and legitimate heritage, this emphasis should not be interpreted as a sort of nostalgia — a bittersweet longing for the past — nor as a marketing tool. Authentic heritage is something that you can see, feel and sense in every product. It is not simply about having a rich archive or a wonderful museum. Authentic heritage is built upon real traditions and values, built upon experience, passion and know-how handed down over generations.” - Patrizio di Marco, chief executive of Gucci.
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hear hear.
ReplyDeleteand also Language: cultural heritage is handed down via language, without which there will be no roots to anchor a cultural identity.
Dear Erudite Anon: Hear hear indeed.
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