"The real question is: would a real celebrity sell more copies of Vogue? In general it doesn't change much. When we tried with Madonna or Eva Mendes the numbers didn't change a lot. Today the tendency is more concentrated on stars because they create more curiosity and there are some who are very pretty and talented. Models nowadays are less recognizable and less star material. The few that are out there are already on the pages of Vogue and this makes the difference. The quality of the person is what makes the difference. For Vogue that is essential, the person has to be outstanding. The possibilities get automatically cut down and it gets difficult to make choices. The model of the moment is herself a star and is appealing to the reader." - Franca SozzaniActually, I have to confess that I think this is gibberish.
agreed; a class in critical thinking and Logic 101 would be of considerable benefits in this case.
ReplyDeleteDear Anon: To be kind, one may consider that ms sozzani's native langauage is italian. Still, as this was published on the vogue website, you'd think an editor went through it at least once? Mind you, this is merely an abstract of a much longer piece in which she says essentially nothing. it went on!
ReplyDeletearen't words just part of the graphic design in these fashion mags?
ReplyDeleteDear Anon: Ermmm... No? I think every word counts, especially these days when magazines are under threat from digital media.
ReplyDelete